Nike to Lay Off Approximately 1,400 Employees Globally

Sportswear giant Nike has announced it will terminate approximately 1,400 employees in its global operations. The company stated that the decision will largely affect workers in its technology department. This move is seen as part of Nike's strategy to reduce costs and increase operational efficiency. The layoffs are said to represent about 2% of the company's global workforce. Company officials emphasized that this step is in line with long-term growth objectives and is part of a restructuring process. As Nike reshapes its investments in technology, it signaled that similar adjustments could occur in other departments. Nike's decision is viewed as a reflection of the ongoing cost optimization trend in the global retail sector. The company plans to focus on digital transformation and direct-to-consumer sales channels in the coming period. This is not investment advice.