Nike Announces Layoffs of Approximately 1,400 Employees in Latest Wave of Job Cuts

Sportswear giant Nike has announced it will lay off approximately 1,400 employees as part of efforts to reduce costs and improve operational efficiency. The company stated that this move will affect about 2% of its global workforce. Nike has previously implemented similar cuts, conducting two separate waves of layoffs earlier this year. With this latest step, the company aims to save up to $2 billion annually. Nike shares ($NKE) experienced a slight decline following the news. This is not investment advice.

📊 NKE — Piyasa Yorumu

▼ down · 60%

Nike's announcement of 1,400 job cuts indicates the company is under cost pressure, which could create negative short-term sentiment for the stock. Technical indicators also confirm weakness: the RSI at 47.5 is near the lower end of the neutral zone, and while the MACD is below zero but above its signal line, momentum is not yet strong. The price is attempting to hold just above the 20-day moving average (44.34), but remaining below the 50-day average (44.70) leaves the short-term outlook fragile. A 0.95% decline in the last 24 hours suggests continued selling pressure. Therefore, the stock is likely to test the $44 support level following the news.

RSI 14

47.6

MACD

-0.10

24h Δ

-0.95%

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