Estée Lauder Raises Layoff Target to 10,000
US-based cosmetics giant Estée Lauder has revised its previously announced plan to cut 7,000 jobs, raising the total target to 10,000 employees. The company stated that this decision is part of its strategy to enhance global operational efficiency and improve its cost structure.
Estée Lauder plans to focus its restructuring efforts particularly on sales and marketing departments. With this move, the company aims to achieve annual savings of approximately $400 million.
Increasing competition in the cosmetics sector and shifting consumer habits have recently been driving major players toward cost optimization. Estée Lauder's move is interpreted as a sign of contraction in the industry.
The company expects to complete the majority of the layoffs by the end of fiscal year 2026. It has announced that employees will receive support such as severance pay and career counseling during this process.
This is not investment advice.
📊 EL — Piyasa Yorumu
▼ down · 60%The news indicates that Estée Lauder has increased its layoff count to 10,000. This could suggest the company is facing financial difficulties or undergoing a restructuring process. On the technical indicators, the RSI is at 59.5, in neutral territory, while the MACD remains below the signal line. Although the stock closed up 6.3% in the last session, the negative impact of this news may create selling pressure in the short term. While being above the SMA20 and SMA50 provides some support, layoff news typically creates a negative perception for the stock.
RSI 14
59.5
MACD
1.27
24h Δ
6.32%
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