War Effect on Retail: Up to 25% Price Hike on Phones Ahead

Despite the war environment, retail sales increased by 2.6% in March. The fastest growth was recorded in the computer and phone categories. Industry representatives state that the increasing chip crisis and logistics costs will lead to price increases of up to 25% in technology products. The retail sector showed signs of recovery in sales in March despite war conditions. However, this increase also brought cost pressures, especially in technology products. The momentum in computer and phone sales stands out as the most dynamic segment of the sector. Industry representatives indicate that the bottleneck in chip supply and the rise in logistics costs will be reflected in prices. In this context, price hikes of up to 25% are expected in technology products. Additionally, the demand to remove the 20,000 lira limit on installment payments has been brought to the agenda. This is not investment advice.