On Raises 2026 Profit Margin Target on Zendaya Effect

Swiss sportswear brand On has raised its 2026 profit margin target, driven by increased sales from its collaboration with renowned actress Zendaya. The company stated that the partnership has boosted brand awareness and strengthened demand, particularly among female consumers. On raised its gross profit margin target for 2026 above its previous level, sending a positive signal to investors. The company emphasized that in addition to Zendaya's contributions as a brand ambassador, innovative product designs and sustainability-focused strategies have also supported growth. On's shares traded positively in the market following the news. Analysts noted that the brand's young and dynamic image, combined with a popular figure like Zendaya, has revitalized sales. With its new profit margin target for 2026, On aims to enhance its competitive edge in the sector and improve profitability. The company is also focusing on cost management and operational efficiency while assessing growth potential in the global market. These strategic moves are expected to play a key role in achieving On's long-term financial goals. This is not investment advice.