Deckers Posts Strong Annual Outlook Driven by Hoka and UGG

Deckers Outdoor, the owner of the Hoka and UGG brands, has raised its annual sales forecast. The company shared an optimistic outlook for fiscal year 2025, supported by strong demand and resilient consumer spending. This growth is particularly driven by the Hoka brand's performance in the athletic footwear segment. Deckers announced a revenue expectation of $4.8 billion for fiscal year 2025, exceeding the average analyst estimate of $4.76 billion. The company also raised its earnings per share forecast to a range of $29.75 to $30.30. These optimistic projections indicate continued resilience in consumer spending. The Hoka brand is showing strong performance, especially in the running and outdoor footwear categories. Deckers reported that sales of this brand have increased by over 20% year-over-year. The UGG brand, meanwhile, continues to see steady demand for its classic boot models during the winter season. The company emphasized that both brands maintain their growth potential. Deckers' positive outlook reflects that consumer spending in the retail sector remains strong despite inflationary pressures. The company aims to sustain growth through expansion in direct-to-consumer sales channels and its wholesale network. Additionally, it plans to enhance brand awareness through new product launches and marketing strategies. This is not investment advice.