Ferrari Introduces Its First Fully Electric Model 'Luce': Price Set at $640,000

Italian luxury automaker Ferrari unveiled its first all‑electric vehicle, the Luce, at an event held in Rome. With a price tag of approximately $640,000, the model positions itself firmly within the high‑end segment as the company enters the electric vehicle market. The Luce departs from Ferrari’s traditional design language, sparking intense debate on social media. The departure from the marque’s classic lines has attracted both curiosity and criticism. Ferrari, which has been late to the electric transition, aims to strengthen its competitive stance in the sector with this move. The premium pricing reflects the brand’s target demographic and strategic positioning. This is not investment advice.

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Ferrari's new electric model may strengthen the brand's perception and have a positive impact on RACE shares in the short term. The 5% increase in 24 hours and SMA20 being above SMA50 are supportive. However, the MACD signal remaining below and the high price's impact on demand pose a risk. Overall, a slight upward trend is expected in the short term.

RSI 14

62.7

MACD

4.27

24h Δ

5.06%

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