Lactalis Acquires UK Protein Brand Protein Works

French dairy giant Lactalis has expanded its portfolio by acquiring UK-based protein brand Protein Works. Financial details of the deal were not disclosed, but the move is seen as part of Lactalis's growth strategy in the sports nutrition and wellness segment. Protein Works is a brand known particularly for its protein powders, bars, and other nutritional supplements, with a strong presence in UK retail and e-commerce channels. Lactalis aims to strengthen its position in the global market by capitalizing on the growing trend of healthy eating through this acquisition. Lactalis has previously ventured into areas beyond dairy with similar strategic acquisitions. With this deal, the company is tapping into the growth potential of protein-based products while also expanding its footprint in the UK market. Experts emphasize that this acquisition aligns with Lactalis's goals of innovation and product diversification. It is stated that Protein Works' current management team will remain with the company and the brand's independent structure will be preserved. This is not investment advice.