Asics to Spin Off Onitsuka Tiger Brand; Shares Rise

Japanese sportswear company Asics has decided to restructure its popular sneaker brand Onitsuka Tiger as a separate business unit. This strategic move aims to better leverage the brand's growth potential and enhance operational efficiency. The company stated that after Onitsuka Tiger gains an independent structure, it will pursue a more focused management and marketing strategy. Investors reacted positively to Asics' decision, and the company's shares gained value following the news. Market analysts suggest that the separation of Onitsuka Tiger could contribute to Asics' profitability and brand value. Onitsuka Tiger, which has gained popularity in recent years with the rise of the retro sneaker trend, stands out as one of Asics' fastest-growing segments. Company officials announced that the spin-off is planned to be completed within 2025, with details to be clarified in the coming period. With this step, Asics aims to both maintain Onitsuka Tiger's growth momentum and strengthen the main Asics brand's sports performance-focused strategy. This is not investment advice.