Apple Raises MacBook and iPad Prices by 20%

Apple has increased the prices of its MacBook and iPad models by approximately 20%. The company attributed the price hike to rising costs due to an AI-driven memory shortage. This move has led to a $263 billion loss in Apple's market value. The price increase stems from heightened demand for high-bandwidth memory used in AI applications, coupled with limited supply. Apple stated that this situation has significantly raised production costs. Analysts predict that this price increase could negatively impact consumer demand and lead to a contraction in Apple's market share. However, the company hopes that strong brand loyalty in the premium segment will limit this effect. This is not investment advice.

📊 AAPL — Piyasa Yorumu

▼ down · 70%

Apple's decision to raise MacBook and iPad prices by 20% could negatively impact consumer demand and lead to a decline in sales volumes. Technical indicators already show a weak outlook, with the RSI at 26 in oversold territory, the MACD below the signal line, and the price well below both the 20-day and 50-day moving averages. The 8% drop over the past 24 hours indicates continued selling pressure. In the short term, this negative news and technical picture may increase downward pressure on the stock.

RSI 14

26.4

MACD

-5.76

24h Δ

-7.99%

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