Puma Names James Carnes as Creative Director, Former Adidas Executive

Puma announced the appointment of James Carnes as its new Creative Director. Carnes previously held a senior creative leadership role at Adidas, where he directed the brand’s global campaigns. During his tenure at Adidas, Carnes was recognized for innovative design approaches and consumer‑centric campaigns. His experience is viewed as a critical asset for strengthening Puma’s brand strategy. Puma executives said the appointment will reinforce the brand’s market positioning and enable a faster response to consumer trends. The new leadership team aims to enhance Puma’s competitive advantage through sustainability and digital‑focused projects. Company officials emphasized that Carnes’s creative vision will help expand Puma’s product portfolio and reach younger consumers, positioning this move as part of the company’s long‑term growth strategy. This is not investment advice.