Apple Launches iPhone and Other Device Rental Program in the US

Apple has partnered with Klarna to introduce a new device acquisition model in the US market. The program, called 'Apple Upgrade,' allows users to rent products such as iPhones, iPads, Macs, and Apple Watches in 24 or 36 monthly installments, similar to a vehicle leasing structure. At the end of the rental period, users can return the device, upgrade to a newer model, or purchase the device outright. This flexibility aims to provide consumers with an alternative financing option for accessing technology. The program is expected to facilitate access to high-cost Apple products and encourage users to regularly upgrade their devices. Apple's move could increase interest in subscription-based service models. This is not investment advice.

📊 AAPL — Piyasa Yorumu

▲ up · 60%

Apple's launch of a leasing program could have a positive impact by diversifying its revenue stream and reaching a broader user base. Technically, the RSI is in neutral territory just above 50, and while the price is below the 20-day moving average, it remains above the 50-day average, indicating potential for a short-term recovery. Although the MACD is below the signal line, it is above zero, suggesting momentum has not completely faded. With the positive effect of the news, the price could be expected to attempt a rise toward the 20-day average.

RSI 14

50.6

MACD

0.30

24h Δ

-1.11%

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