Apple Launches Device Rental Program in the US

Apple has announced Apple Upgrade, a new device rental program in the US market covering iPhone, Apple Watch, Mac, and iPad models. The program allows users to rent devices for a monthly fee. At the end of the rental period, users will have the option to exchange, purchase, or return the device. This model aims to offer consumers a more flexible way to acquire devices. The Apple Upgrade program is seen as part of the company's strategy to expand its subscription-based services. The initial launch in the US raises potential for expansion into other markets. This is not investment advice.

📊 AAPL — Piyasa Yorumu

▲ up · 65%

Apple's device leasing program has the potential to diversify its revenue stream and expand its user base. Technical indicators point to strong upward momentum: although the RSI at 69 is approaching overbought territory, the MACD is giving a buy signal, and the price is above both the 20-day and 50-day moving averages. The 4.5% increase in the last 24 hours indicates positive market reception of the news. However, the elevated RSI level increases the risk of a short-term correction, warranting a cautious outlook on the upward expectation.

RSI 14

69.2

MACD

3.17

24h Δ

4.55%

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