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67/100 Bullish 31.07.2026 · 11:24 Finrend AI ⏱ 1 dk 👁 4 TR

Bill for Booking.com's Return to Turkey Heads to Parliament

According to Bloomberg, a bill prepared by the AK Party will allow international online tourism platforms, including Booking.com, which ceased operations in Turkey about nine years ago, to re-enter the Turkish market. The bill is expected to be submitted to the Turkish Grand National Assembly (TBMM) in the coming period. Under the proposal, global tourism companies will need to meet certain conditions to operate in Turkey again. These conditions include fully fulfilling tax obligations and agreeing to work with lower commission rates compared to local tourism businesses. The regulation is seen as aiming to encourage the return of international platforms to the Turkish market while preserving the competitiveness of the local tourism sector. The move is expected to boost tourism revenues and accelerate digital transformation in the industry. If the bill becomes law, large-scale platforms like Booking.com re-establishing their presence in Turkey could offer consumers a wider range of options and impact the hotel and agency ecosystem. However, the process and implementation details will become clearer as the bill is discussed in Parliament. This is not investment advice.

📊 EXPE — Piyasa Yorumu

▲ up · 60%

The news indicates that a legal step has been taken for Expedia's (EXPE) return to the Turkish market, which could positively impact the company's international growth potential. Technically, the price is above the 50-day moving average and the MACD is in positive territory, supporting short-term momentum. However, the RSI at 54 and the price remaining below the 20-day moving average suggest that the upside may be limited. The 4.9% increase over the last 24 hours may have partially priced in the news. Therefore, the probability of continued upward movement is moderate.

RSI 14
54.3
MACD
3.99
24h Δ
4.95%

📊 BKNG — Piyasa Yorumu

▲ up · 60%

The news involves a legislative proposal for Booking.com's return to Turkey being brought to the Turkish Grand National Assembly, strengthening expectations that the company may resume operations in the Turkish market. Technically, the price is below the 20-day moving average but above the 50-day average, with the RSI in neutral territory and the MACD maintaining a positive value despite being below the signal line. A 3.5% increase in the last 24 hours could be interpreted as a short-term recovery signal. With the positive impact of the news, the probability of an upward price movement within 1-3 days is moderate, but excessive optimism should be avoided due to the uncertainty of the legislative process.

RSI 14
50.8
MACD
1.53
24h Δ
3.50%

📊 ABNB — Piyasa Yorumu

▲ up · 60%

The news that a bill for Booking.com's return to Turkey has been submitted to the Turkish Parliament can be interpreted as a positive development for ABNB. This situation could increase the company's potential growth opportunities in the Turkish market. Technical indicators also support this positive outlook; RSI is in neutral territory at 59.76, MACD is above the signal line, and the price is just below the SMA20. A 4.3% increase in the last 24 hours indicates strengthening short-term momentum. However, since the legislative process for the bill involves uncertainty, the impact may remain limited.

RSI 14
59.8
MACD
1.40
24h Δ
4.33%
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