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67/100 Bearish 06.08.2026 · 14:20 Finrend AI ⏱ 1 dk 👁 3 TR

Datadog and HubSpot Earnings Drag Software Stocks, AI Pricing Questioned

The software sector is experiencing a significant decline. The latest quarterly results from Datadog and HubSpot have heightened investor concerns about pricing strategies for AI-powered products. This has triggered a sell-off across the sector, with technology indices posting losses. Datadog's struggles to meet growth expectations in cloud monitoring and analytics, along with HubSpot's customer relationship management software facing adoption headwinds due to price increases, have deepened market skepticism about the returns on AI investments. In particular, there are comments that the premiums companies are charging for AI features are not being adequately embraced by customers. Analysts note that this situation could put pressure on valuations across the software sector. Although AI integration raises costs, the anticipated revenue growth has not yet materialized, which could negatively impact companies' profit margins. As a result, investors are cautious, and it is expected that other major players in the sector may face similar challenges. Meanwhile, giants like Microsoft and Salesforce are intensifying competition by launching their own AI-focused products. However, these companies are thought to be more resilient to pricing pressures thanks to their strong cloud infrastructures and extensive customer bases. Still, it is noted that the process of converting AI investments into profitability could take longer than expected across the industry. This is not investment advice.

📊 DDOG — Piyasa Yorumu

▼ down · 60%

The headline notes that Datadog and HubSpot earnings have negatively impacted software stocks, raising questions about AI pricing. This could create short-term selling pressure on DDOG. On the technical indicators, the RSI is neutral at 56, the MACD remains below the signal line, and the price is just above the SMA20, indicating weakening momentum. Despite a 4.8% gain over the last 24 hours, profit-taking may occur given the negative news flow. However, staying above the SMA50 provides medium-term support, so any decline is likely to be limited.

RSI 14
56.0
MACD
4.59
24h Δ
4.84%

📊 HUBS — Piyasa Yorumu

▼ down · 65%

The headline indicates that Datadog and HubSpot earnings have negatively impacted software stocks, raising questions about AI pricing. This could create short-term selling pressure on software companies like HubSpot. Technically, while the RSI at 62 approaches overbought territory, the MACD remains positive and the price is above the SMAs; however, the news flow may weaken momentum. The 5.7% rise over the last 24 hours could set the stage for profit-taking. Therefore, the likelihood of a downward correction in the short term is medium-to-high.

RSI 14
62.5
MACD
2.88
24h Δ
5.71%

📊 MSFT — Piyasa Yorumu

▼ down · 60%

The headline points to weakness in the software sector and growing scrutiny of AI pricing, which could create short-term selling pressure on major software stocks like MSFT. Technically, the RSI at 60.9 is in neutral territory, but the MACD is below its signal line and the price is below the SMA20, indicating weakening momentum. Despite a 5.3% gain over the last 24 hours, the combination of news flow and technical outlook suggests that the upside may be difficult to sustain. In the near term, a pullback toward the SMA20 level of 491.38 is highly likely. Therefore, the bias is bearish, but a sharp decline is not expected as the broader trend remains upward (above the SMA50).

RSI 14
60.9
MACD
9.28
24h Δ
5.30%

📊 CRM — Piyasa Yorumu

▼ down · 60%

The news headline points to weakness in the software sector and concerns over AI pricing, which could negatively impact software stocks like CRM in the short term. Technically, the RSI at 66 is approaching overbought territory, and the MACD is below its signal line, indicating weakening momentum. The 5.2% rise over the last 24 hours may face selling pressure from the news, potentially triggering profit-taking. While trading above the SMA20 and SMA50 supports the medium-term trend, the divergence between news flow and technical indicators in the short term increases the likelihood of a downward correction. Therefore, from a 1-3 day perspective, the stock faces a high risk of a pullback.

RSI 14
66.5
MACD
2.40
24h Δ
5.22%
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