Apple Moves to Usage-Based Payment Model in News Licensing for Siri

Apple is preparing to enter into multi-year licensing agreements with publishers to equip its AI-powered assistant, Siri, with up-to-date news content. In this context, the company is reportedly planning to pay publishers based on how frequently the content is used by Siri, rather than the traditional fixed-fee model. This new model would allow news organizations to generate revenue when their content is used in real time by the assistant. Apple's approach aims to offer a fairer revenue distribution to content owners in AI-based services. These licensing agreements are seen as a significant step in the digital transformation of the news industry. Apple's move is viewed as part of broader efforts by tech giants to establish more transparent and sustainable collaborations with publishers when using news content. The scope of the agreements and which publishers will be included have not yet been clarified. However, this development signals that, as the role of AI-powered assistants in news consumption grows, the relationships between content creators and technology platforms could be reshaped. This is not investment advice.