Apple Revamps App Store Commission System in the EU

Following negotiations with the European Commission, Apple has made a significant update to the commercial terms it offers app developers in the European Union. In this context, the company has completely removed the previously applied "Core Technology Fee" and established a new commission structure for digital transactions occurring outside the App Store. This change will directly impact the cost burden on developers, particularly those using alternative distribution channels. Under the new arrangement, commission rates for transactions outside the App Store will be calculated based on the revenue developers earn from sales of digital products and services. This step is seen as part of Apple's effort to maintain its market position in Europe while aligning with regulatory authorities. The company is reported to have implemented this change to comply with its obligations under the EU's Digital Markets Act (DMA). Experts note that this move could reduce costs, especially for small and medium-sized developers, but it remains unclear how large developers will be affected by the new commission rates. Apple is believed to aim at rebalancing revenue distribution within the App Store ecosystem with this new system. This development marks a significant transformation in the tech giant's business model in Europe. The company appears to be striving to preserve both user experience and developer satisfaction by showing flexibility in the face of regulatory pressure. Whether the new commission structure will serve as a model for practices in other regions in the coming period remains a question of interest. This is not investment advice.