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75/100 Bullish 02.09.2026 · 14:55 Finrend AI ⏱ 1 dk 👁 52 TR

Google Rejects US Demand to Sell Ad Tech Business

Google has secured a significant legal victory against US authorities' attempt to force the sale of its ad tech business. According to Reuters, the court ruled in Google's favor, rejecting the sale demanded by the US government to reduce the company's dominance in the digital advertising market. This decision means Google can continue its ad tech operations as they currently stand. The case was based on the US Department of Justice's claim that Google's control over the ad tech ecosystem violated competition laws. The government argued that the company's tools on both the buy and sell sides created an unfair advantage over advertisers and publishers. However, the court found insufficient evidence to support these allegations. This development marks a significant milestone for Alphabet, Google's parent company. The company has faced similar antitrust investigations in both the US and Europe in recent years. While the ruling allows Google to preserve its business model in ad tech, it may also create uncertainty for other players in the industry. Experts suggest that this decision could strengthen Google's position in the digital advertising market and influence its future growth strategies. However, whether the case will proceed to appeal and the impact of subsequent rulings on the sector remain unclear. This is not investment advice.

📊 GOOGL — Piyasa Yorumu

▼ down · 60%

Google's refusal to comply with the US demand to sell its ad tech business could increase regulatory risks, potentially creating short-term pressure on the stock. Technical indicators also point to weakness, with the price trading below both the 20-day and 50-day moving averages, and the RSI at 43 indicating negative momentum. The MACD line is below the signal line and in negative territory, suggesting that selling pressure may persist. The 1.12% decline over the last 24 hours confirms the market's negative perception of the news. However, the downside is expected to be limited, as this is part of an antitrust case process and the company's core operations remain strong; therefore, I anticipate a downward move with moderate confidence.

RSI 14
43.4
MACD
-1.88
24h Δ
-1.12%

📊 GOOG — Piyasa Yorumu

▼ down · 60%

The headline indicates that Google has refused the US government's request to sell its advertising technology business, which could heighten antitrust concerns and put pressure on the stock. Technical indicators also point to weakness: the price is below both the 20-day and 50-day moving averages, and the RSI at 42 confirms a loss of momentum. The MACD is in negative territory but close to the signal line, suggesting that selling pressure persists but is not excessive. The 1.26% decline over the last 24 hours reflects the negative impact of the news. In the short term, the downtrend may continue, but the signals are not strong enough to expect a sharp sell-off.

RSI 14
42.5
MACD
-1.89
24h Δ
-1.26%
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