Apple Launch: Foldable iPhone and Price Increase Expectations

Apple is preparing to unveil its next-generation iPhone models at an event today. Ahead of the launch, the pricing of the iPhone 18 series and whether the company will offer a foldable-screen model are among the most discussed topics. The tech giant's potential entry into the foldable phone market is being closely watched by the industry. A global memory chip supply bottleneck is expected to increase the costs of the new phones. This is projected to lead to higher prices for the iPhone 18 series compared to previous generations. The extent to which Apple will pass on these cost increases to consumers stands out as one of the most critical questions of the launch. Beyond the innovations in its flagship product lineup, there is also curiosity about whether the company can shift market dynamics with a potential foldable iPhone. Apple's technological approach and design choices in this area are being carefully monitored by both consumers and investors. Following the launch, clearer information is expected to emerge regarding the technical specifications, price points, and supply chain status of the new models. Market analysts suggest that Apple's announced pricing policy and product strategy could also impact the company's stock performance. This is not investment advice.