On Makes Kylian Mbappé a Shareholder in Its 16-Year Growth Journey

On, founded in 2010 in Switzerland as a garden hose experiment, initially focused on producing niche running shoes. The company’s founders, along with former triathlete Olivier Bernhard, redesigned the shoe sole to shape the brand identity around speed and performance. Over the years, On entered the tennis shoe segment through a partnership with Roger Federer, expanding its market share. The company’s financial performance grew alongside these strategic collaborations, reaching a turnover of several billion Swiss francs by the end of 2026. With a 2027 target, On added Kylian Mbappé—who left Nike—as a shareholder. This move is expected to accelerate the brand’s entry into the football cleat market and leverage Mbappé’s on‑field experience to enhance product development. The step marks the transition to the next phase of On’s 16‑year growth story. The company plans to continue its focus on innovation and partnership strategies to maintain a competitive advantage in the performance‑shoe market. This is not investment advice.