Ferrari's First Electric Model Luce Sees Demand Surge: Orders Full Through 2028

Ferrari's first fully electric car, the Luce, has encountered demand exceeding expectations despite a starting price of 550,000 euros. The entire production allocation of 500 vehicles set aside for 2026 was exhausted in less than two months. The intense interest was not limited to 2026; orders for 2027 also filled quickly. This means new buyers will have to wait until 2028 for delivery. Although criticism of the electric model has sparked debate among the brand's traditional customer base and car enthusiasts, sales data reveal that demand is strong. The rapid accumulation of orders despite the high price tag demonstrates the impact of brand loyalty and a limited production strategy in the luxury electric vehicle segment. This interest in Ferrari's first electric model is seen as a significant milestone in the company's electrification strategy. Keeping production capacity limited extends delivery times and helps keep demand alive. Not investment advice.