Amazon Unveils Plan to Own Product Data and Counter AI Shopping Agents

According to a Reuters exclusive, Amazon has laid out its strategy to control product data worldwide and compete against AI-powered shopping agents. The company's move underscores the strategic importance of data ownership in the e-commerce ecosystem. Amazon's plan involves centralizing and managing product information. This way, the company aims to keep control over AI-based shopping assistants' access to product data. Such agents have the potential to disrupt the dominance of traditional e-commerce platforms by offering consumers price comparisons and product recommendations. According to the report, Amazon aims to be a reference point for both sellers and consumers by keeping product data on its own platform. This strategy can be interpreted as an effort to protect the company's advertising and retail revenues. The proliferation of AI agents could lead to changes in product discovery and purchasing processes. Experts note that data ownership will be a decisive factor in future e-commerce competition. Amazon's step is seen as part of its effort to maintain market leadership in the AI era. However, the details of the plan and potential regulatory responses have not yet become clear. Not investment advice.